Wates Giving invests in initiatives proposed and championed by Wates people
Building a digital platform for a charitable organisation
Building a digital platform for an established family charitable organisation that communicates with a number of stakeholders from Wates Group bid teams to Group employees. A key perspective was showcasing their awards as bite size stories in an emotionally engaging, purposeful way.
The digital experience uses a clean and minimal interface which brings focus to the case studies content offering innovative design, content and strategy across multiple platforms with a Content Management System that gives the client full control to update and add new case studies to entice customer interest.
Through several development meetings with the client, it was clear that allowing employees to be more personal was important, we created ‘+me’ section, which provided an area to share their charitable event stories.