The economic regulator for the £81 trillion payment systems industry in the UK

We were asked to develop a visual language using an existing logo

Partnering with a Governmental organisation

This brand refreshing of a subsidiary of the Financial Conduct Authority (FCA) exercise started from the inside. By exploring the Payment Systems Regulator Limited (PSR) values and key messages, we developed a softer, more modern visual language. Through highly participative workshops and supporting collateral, including environmental graphics and a brand booklet, we collaborated and engaged with the workforce to truly embed the PSR brand.

We delivered a complete toolkit, including a fully comprehensive user guide to accompany the report template, to allow the client full autonomy and a cost efficient means of creating fully brand-consistent reports in the future.