We were asked to develop a visual language using an existing logo
Partnering with a Governmental organisation
This brand refreshing of a subsidiary of the Financial Conduct Authority (FCA) exercise started from the inside. By exploring the Payment Systems Regulator Limited (PSR) values and key messages, we developed a softer, more modern visual language. Through highly participative workshops and supporting collateral, including environmental graphics and a brand booklet, we collaborated and engaged with the workforce to truly embed the PSR brand.
We delivered a complete toolkit, including a fully comprehensive user guide to accompany the report template, to allow the client full autonomy and a cost efficient means of creating fully brand-consistent reports in the future.