A new visual language
Building a brand and digital platform for a new trial product
Communicating clearly
We designed and built a new visual language and website which works seamlessly across all platforms, with the design focusing on making sure the trial information of the Augment product was clearly presented. This improved site navigation makes it much easier for the reader to find what they are looking for.
With a strong and consistent brand message, the look and feel has been rolled out across a wealth of collateral, from name badges though to exhibition stands. To reach a wider target audience and generate business growth, an app was created to enhance the understanding of the message.