Online meal delivery service offering food prepared by cooks that are committed to well-balanced eating

A brand full of life

Creating a logo, publicity, website, merchandise and clothing for the chefs

Designing for a start-up business

By working closely with the client we developed a theme that played on the fifth taste ‘umami’. The sauce ‘smear’ or ‘drizzle’ is a common technique by chefs who use the plate as a canvas. We therefore created a bespoke ‘drizzle’ as the main graphic, using this as a key ingredient to the visual language. By putting a smile into the typography, we played with the ‘e’, then flipped it on the ‘a’.

Iconic and defined, the design language is a bold statement of intent.